Stroking Dali Mpofu's Ego Costs R123 000 2
SABC paid mag to put CEO on cover
The minister admitted that the SABC paid R123 000 to the business magazine, and that the money came out of the corporation’s marketing and public affairs division as well as the international and regulatory affairs budgets.
Matsepe-Casaburri said that Phumelele Ntombela-Nzimande, the SABC’s group executive: public, international and regulatory affairs, had authorised the expenditure.
The magazine’s editorial position apparently requires those featured on its cover page to pay, and the amount varies depending on the size and type of company.
Seriously? You have to pay to be put on the cover? I haven’t paged through an issue of Leadership in yonks but has it always been seemingly little more than a vanity press magazine CEOs can leave in their corporate reception areas to impress visitors?
Surely a few posters or pictures of ‘ole Dali plastered around the place would suffice?
Those whom the Gods wish to destroy they first make mad.
See that would be just plain vanity. When it’s other people doing it for you (and as we found out here they’re doing it because they were paid to) it doesn’t seem quite so bad.